“During my 20 year Digital Marketing career, the 4+ years as Sr. Director of eCommerce was an incredibly valuable and rewarding stretch! In addition to managing the Edible® National Digital Campaigns and eventually day-to-day optimization of the edible.com website, my team proudly collaborated with franchisees regularly, creating initiatives such as Local SEM and Local Store Email Programs. This second stretch with EA, working directly with the owners under my own agency banner has been equally as exciting and even MORE rewarding.”
“As a Brand Marketer, I have enjoyed working on the Edible brand since 2014. During my 4+ years at the Corporate Office, I enjoyed crafting countless integrated campaigns, launching new products and activating co-branded partnerships. Still, my favorite post at HQ was building out the Business Development team where our sole focus was driving store sales through local business gifting efforts. I had the honor of collaborating directly with some of the best owners and managers in the system. Today, I get to enjoy that same benefit.”
Back in 2019 (when we had a sales tracking pixel), across all of our DMAs our campaigns drove; 100,000,000+ impressions, nearly 350,000 clicks and over $1,400,000 in confirmed, attributed web sales.
We understand the importance of variability by geo-locale. Customers in Austin may interact with certain products or messaging differently than those in Boston. We often tailor our campaigns to fit your unique area.
We are frequently testing ad copy, creative, audience selection and geo-targeting parameters to deliver the best content to the ideal audience at the right time.
Our paid social media campaigns focus heavily on Facebook and Instagram. These platforms have a 96% user reach via mobile devices.
Our paid social media campaigns can drive new customers to your store. By capturing new customer information through prospecting, it allows you to remarket to them for future holidays and occasions.
Our ads are customized to your market or location. Your dollars are guaranteed to be spent on relevant ads being shown in your specific area, to your specific audience.